• Brand

    Wild Turkey

  • Role

    Brand Positioning

    Website Launch

    Social Media & Digital Strategy

    Creative and Content Creation

    UI and UX Design

    CRM

    Media & Creative Agency Briefs

  • Campaign

    The Wild Turkey Hunt

The campaign that connected Australia with the wild

Wild Turkey isn’t only wild by name. It’s wild by nature too. The task was to embed the ‘Spirit of the Wild’ brand platform and build a community of fans, the focus was on Australia’s wild side.

Which formed The Wild Turkey Hunt, a website that served up photos of the most incredible locations in the Australian wilderness and challenged Australians to pinpoint where they were taken.

Itineraries for people to visit the wild, along with limited edition Wild Turkey bottles and other prizes that enhanced outdoor experiences like picnic bags, eskis and portable barbecues were used in partnership with retailer offers were used to engage audiences.

Itineraries for people to visit the wild, along with limited edition Wild Turkey bottles and other prizes that enhanced outdoor experiences like picnic bags, eskis and portable barbecues were used in partnership with retailer offers to engage audiences.

New landscapes were released on social platforms fortnightly prompting ongoing engagement. They were also supported strategically with SEM and emails driving traffic to the website.

 
 
 

Our community began connecting with the Australian wilderness, and each other  by sharing their own location hints and travel tips. Turning Wild Turkey fans into fanatics. 

Here’s the stats

  • 991k

    reach on social

  • 75%

    of visitors completed the challenge

  • 33%

    increase in subscribers in just six weeks

  • 13%

    contribution to the increase in trial