Longbranch

Brand

Wild Turkey Longbranch
Role

Brand positioning and Comms development
Go to market strategy
Experiential PR campaign
Retail strategy
Social Media & Digital Strategy
Creative and Content Creation
Media Brief
Agency Management
P&L and budget management.

Launching Longbranch into the Australian Market.

In line with the category vision to Bring pride back to bourbon the task was to develop a 3 year localised strategy that supported the global launch of Wild Turkey Longbranch a new release co-created between Eddie Russell and Matthew McConaughey. The task was to recruit a new wave of consumers into the category. Three key audiences were identified as part of the seeding strategy: media, trade and bartenders.

Immersive experiential building brand loyalty.

30 bartenders from across Australia assembled to swap stories, drink bourbon, and go into the wild for the launch of Wild Turkey Longbranch. Hosted by Master distiller Eddie Russell.