VITALITY MOVEMENT CENTRE WEBSITE
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Brand
VITALITY VILLAGE MOVEMENT CENTRE
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Role
Copywriting & SEO
Google Analytics
Brand Positioning
Developer Brief
Project Management
Creative and Content Creation
UI and UX Design
Blog Development
Empowering Seniors Through Movement
Vitality Movement Centre is a wellness hub designed to help seniors stay active, independent, and socially connected through movement therapy, rehabilitation, and holistic health services.
My role was to define the brand identity, shape the user experience, and develop engaging, accessible content to ensure the website reflected warmth, inclusivity, and ease of navigation.
Transforming Lives with Science-Driven Wellness
We identified that holiday makers are seeking an authentic experience, with more space, privacy and a stress-free check in and out process than that offered by commercial accommodation. Renters want to be whisked away from the mundane. With over 2,000 castles and over 5,000 tree houses listed worldwide on AirBNB. Making for fierce competition in 2024 and a saturated market.
A single platform for guest engagement tools and instant property access.
Media Strategy.
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Web/Display
Targeted to customer segments, creative based on interest to prompt conversion.
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Social
Targeted Creative based on segments prompting conversion.
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SEO
Paid Search Terms