Visionary marketing expert transforming brands.

This is me.

7 years experience in brand development, trade marketing and product manager roles across FMCG and subscription service business models.

I have a passion for unpacking qualitative and quantitative insights to identify customer motivations and support creative ideation at any stage of a brands lifecycle. I believe a balance of creativity and data analytics with a focus on innovation and digital tech should be key pillars of a brands strategy. This has led me to spearhead successful campaigns and increase market share for leading companies.